Hello I'm Shruti!
I'm a passionate multidisplinary designer with experinece in Brand Strategy and Product design.
A curious and creative individual with a passion for design. Design, in my opinion, is about more than just aesthetics; it also entails recognizing user needs and developing solutions to address those needs. You would see me as a detail-oriented person & collaborating with others to explore new design methodologies.
When I'm not working on projects, you can find me exploring new places, playing badminton or doing photography.
If you're interested in working together, let's connect and create something amazing!
Brunel Graduation Thesis
UK mid-range restaurant chains are under pressure from shifting consumer preferences, rising costs and competition from quick-service outlets. While many are adopting sustainable initiatives, unclear messaging often leaves diners skeptical. This project explores how restaurants can create authentic, transparent and engaging brand communication strategies that build trust, enhance consumer engagement and promote a sustainable dining culture.
Coming Soon!
London has become both my work haven and my source of inspiration as its diversity, design culture and constant change keep my ideas in motion. Whether I’m working on a brand project or exploring new visual narratives,
I’m driven by the same goal: design that makes an impact and tells a story worth remembering.
Work Experience
UI/UX Design Consultant (Full Time) - Eumo Design Intelligence
Revamped web and mobile UI for a pharmaceutical and biotechnology company, incorporating cutting-edge design
principles to enhance user experience, resulting in a 20% increase in user engagement metrics.
Implemented unique Figma animations for UI designs, increasing user interaction rates by 15%
User Experience Intern - Possible Works and Catalog
Designed HRIS (Human Resource Information System) Web & Mobile UI, and a detailed company style guide
Implemented interactive prototypes to test design concepts with stakeholders, leading to a 20% decrease in product
development time due to clearer communication of design intent
UI/UX Design Intern - (Wall Street Journal project) Infosys Wongdoody India
Worked on Wall Street Journal's web UX by conducting competitor research, to analyse areas of growth opportunities for
the website. Proposed personalized features for the website, resulting in 10% increase in user engagement.
Executed strategic design updates and created wireframes for the enhancement of personalised features.
UI/UX Design Intern - UST Blue Conch Technologies
Pitched innovative UI features for the company's website, contributing to a 15% increase in click-through rates and an
improvement in UX. Developed appealing posters, emailers and logos for the company's 3 new software products.
Education
Brunel University London
Masters in Design and Branding Strategy (MA)
MIT WPU - School of Design
Bachelors in Product Design (B.Des) | (CGPA - 9.4)
